Updated interior concept for store in Times Square. Existing walls were updated and resurfaced with a brushed aluminum laminate. Custom fabricated steel “floor to ceiling” fixtures were installed floating in front of the wall for increase selling capacity. The ceilings in this specific area were low, so matching steel pop out walls with LED illumination were added to brighten up the space implying more height. All walls and fixtures contained the same perforated hole pattern to accept a wide variety of retail hardware.